Aim

The aim of the module is to allow those students who are pursuing the Masters degree to have a further opportunity to develop their chosen specialism by preparing and presenting a research based Dissertation. The final submission will be not more than 12,000 words. The Dissertation will build on previous studies and will fuse them into a major piece of research related to an international business issue/s.

Learning Outcome 1: Demonstrate a critical understanding of different research strategies and approaches.
Learning Outcome 2: Demonstrate knowledge and development of a critical literature review on an international business and topic.
Learning Outcome 3: Apply research skills to carry out empirical research on an international business subject, including collecting, analysing and interpreting data.
Learning Outcome 4: Develop writing skills and be able to present an independently reasoned and logical argument in written communication.

Topic - Business Intelligence using Data Mining techniques and Business Analytics

Dissertation Structure

It is difficult to give a structure that should be followed universally. However, most dissertations should have a structure similar to the following:

1. Title Page(See page 14 for template)

2. Declaration(See page 15 for template)

3. Acknowledgments/Dedication

4. Abstract

5. Table of Contents (should include all headings and sub-headings of each chapter with page number)

6. List of Figures (if applicable)

7. List of Tables (if applicable)

8. Abbreviations (if applicable)

9. Chapter 1: Introduction

10. Chapter 2: Literature Review

11. Chapter 3: Methodology

12. Chapter 4: Findings and Discussion

13. Chapter 5: Conclusions and Recommendations

14. Appendices (incl. evidence of primary research undertaken such as responses, data collected, etc)

15. List of references

16. Bibliography (if applicable)

17. Ethical Approval Form(See page 16 for template)

Attachment:- Leadership and Marketing.rar