Operations Workshop

McDonalds
Review the traditional service delivery system
How did this meet the traditional needs of the business?
How have these needs changed?
In what ways has ‘Made for You' addressed these changes?

Technology and the trade-off frontier
Technology modifies traditional trade-offs. For example we can see how the tram, taxi and chauffeured car compare.
Consider how smart phone technology has influenced these traditional trade-offs, as in the case of Uber?
What will be the influence of autonomous vehicles?
Will the traditional trade-offs be blurred (disruptive technology)

What are the longer term trade-off implications of fast fashion?

Learning outcome 1: Understand how delivery systems exhibit distinct trade-off choices.

Learning outcome 2: Critically evaluate buffering options in relation to trade-off choices.

Learning outcome 3: Illustrate the relationship between variability, Order Winning Criteria (OWC) and the choice of buffering mechanism.

Learning outcome 4: Evaluate the importance of separating out delivery systems with different OWC and the ongoing need to refocus and realign delivery systems.

Learning outcome 5: Critically discuss the need for delivery system design to embrace the environmental implications of the entire life cycle.

Question 1

A) For each of the paired delivery systems below contrast how they differ in relation to; order winning criteria, capacity planning options, buffering choice and service content.
Tram and Chauffer driven car
Reading and prescription spectacles
Frozen and fresh (short shelf life) food delivery systems.

B) Outline the differences between the process extremes of jobbing and line operations, making reference to the following aspects: variation, uncertainty, volume, order winning criteria, key operations task, control, skill level and automation.

c) Using case examples discuss how trade-off choices need to be strategically aligned to the market order winning criteria. In your answer make reference to the law of focus and the focused factory theory.

D) Making specific reference to at least one case example discuss how increasing market demand for variety commonly results in the need to reposition the order penetration point (OPP) with the associated strategic implications on product/process design and buffer choice.

Question 2

A) Discuss the three capacity planning options in relation to manufacturing and service examples.
B) Making reference to the law of variability buffering and a) above discuss the relationship between the buffering options and the order winning criteria associated with the following paired delivery systems.
taxi versus tram
fresh versus frozen food.
Standard reading spectacles versus prescription spectacles
C) Discuss the importance of product design and customer awareness in enabling sustainable production and consumption.
D) Explain this diagram giving examples of a product and a service that could represent the relative positions of X and position Y on the curve.