Strategic Management Plan

Instructions: The submission is in the form of a formal strategic plan and report. This should be written in a concise, formal business style using 1.5 spacing and font size 12. You are required to make use of headings, paragraphs and subsections as appropriate and ensure that the report is justified aligned. All work must be supported with research and references using the Harvard referencing system. Please also provide a reference list using the Harvard referencing system. The recommended word limit is 3,500-4,000 words,

Learning outcomes

You have been recruited as a strategic analyst by a large London based management consultancy and been asked to produce a strategic plan and report for one of the organisation's established clients [an organisation of your choice or your own place of work if appropriate].

The client is keen to expand its business so the report must include recommendations for growth with full justification and rationale. You are expected to make use of recognised internal and external analytical tools and models.

The Strategic plan is to be written up as part of the formal report and will comprise two parts:

Part A: You are to complete an internal and external analysis that provides a platform for strategic decision making:

1. Analysis will include a detailed and considered PESTLE (external environment analysis to find out opportunities and threats) and SWOT (summary of your external and internal analysis) of the organisation and an evaluation of the organisation's resources and capabilities (internal analysis to find out strengths and weaknesses)

2. Analysis and critical evaluation of the competitive environment using Porter's Five

Forces model (industry environmental analysis to find out industry attractiveness or competitiveness)

3. Identification and justification of the organisation's existing and/or potential competitive advantage. (try to find out company's current strategic positioning or future strategic options/choices)- Porter's generic strategy model

4. Devise valid strategies and tactical objectives to achieve overall strategic objectives. (what strategic objectives company needs to set)

Part B: On the basis of this analysis critically evaluate and justify strategic options for the organisation:

1. Critically evaluate the different types of strategic directions available to the organisation. (critically evaluate the strategic options or choices you identified in part A question 3- find the benefits and drawbacks or advantages and disadvantages of each strategic option or choices)

2. Justify and recommend the most appropriate growth platform/s and strategies .(recommend the most suitable strategic option)

3. Evaluate ways and means by which the chosen strategy/ies can be monitored in order to ensure success.

1. Analyse the impact and influence which the macro environment has on an organisation and its business strategies.

2. Assess an organisation's internal environment and capabilities

3. Evaluate and apply the outcomes of an analysis using Porter's Five Forces model to a given market sector

4. Apply models, theories and concepts to assist with the understanding and interpretation of strategic directions available to an organisation