MMN225379 Strategic Management - Glasgow School for Business and Society
Learning Outcome 1: Critically evaluate different schools and perspectives of strategy and locate the field of strategy in its historical and academic roots
Learning Outcome 2: Apply and/or formulate relevant conceptual frameworks and tools for the interrogation and development of strategy in a variety of organisational settings
Learning Outcome 3: Formulate strategies for the exploitation, management and implementation of new business value to enhance business processes
Learning Outcome 4: Synthesise, and evaluate, appropriate strategic options for organizations in different contexts
Learning Outcome 5: Critically assess contemporary issues associated with strategy process, responsible management, managing change and implementation
Assessment Brief:
Purpose of this Assessment
The purpose of this assessment is to help students demonstrate their understanding of strategy and strategic analysis and the nature of real-world research.
Task Required
Students are required to work in groups of 4 (min) to 5 (max). The task is to undertake a strategic analysis of an organisation of their own choice. Specifically, an evaluation of the organisation's current strategy and recommendations for the future. If resit is required, the task will be individual in the form of a presentation.
Key requirements
The organisation must be agreed with the module leader (week 3/4).
Students will undertake a strategic analysis of the organisation and develop recommendations from the findings of their analysis.
The strategic analysis will incorporate considerations of the conceptual frameworks and analytical tools for strategic analysis
Students will develop a PPT presentation and present for a maximum of 15mins. Each member of the group is required to speak during the presentation.
Suggested content as follows
1. Introduction
2. Internal analysis (select tools)
3. External analysis (select tools)
4. Discussion/ conclusions
5. Recommendations