LUBM304 Strategic Management in Global Context - The University of Sunderland

Learning outcome 1: Understanding of the complexity of organisation's current and future internal and external environments

Learning outcome 2: A critical understanding of the origins and various approaches to strategy

Learning outcome 3: Understanding of the regional, cultural and institutional differences in how business is conducted globally.

Learning outcome 4: Developing a strategic management plan to realise organisational objectives through monitoring, measuring and managing resources to deliver the strategic management plan.

Assessment:

You are a senior Business consultant working for Armani Business Solutions (ABS) Limited, a business consultancy firm. A company with diverse strategic business unit (SBUs) is planning to enter a country suitable for their business and you have been commissioned as their consultant. You are to advice on the type of business unit that would be suitable for a particular country. Your task is to produce a report on their behalf answering the following questions:

Question 1. Recommend a business and a country and provide an internal and external analysis explaining the possible opportunities as well as threats your client could face within the market of your recommended country and provide possible solutions.

Question 2. Critically assess three modes of market-entry that could be suitable to your client. Out of the three options, make a recommendation with justification as to the most appropriate one.

Question 3. To what extent should the selected business unit be standardised or adapted for your chosen country. Give a full justification for your ideas

Question 4. Applying Porter's generic strategy to explain how your client could gain competitive advantage by adopting one of the generic strategies in your recommended market

Question 5. Produce a strategic business plan and critically assess how your client could measure its success in this market and how it could improve in the future.