Entrepreneurship and Small Business Management

Unit learning outcomes

1 Demonstrate the following knowledge and understanding
• Demonstrate a critical understanding of the entrepreneurial character, start-up and growth strategies, and business planning.
2 Demonstrate the following skills and abilities

Formulate and produce a comprehensive viable business model a critical assessment of a market opportunity, using creativity, innovation, and an understanding of financial resource implications.

Submit a 1,500-word business model for an original business idea. This can be a real or an imaginary commercial or social business or a plan for an existing small business.

The interactive chapter exercises on the textbook website allow you to build your business model. This should include a brief description of the business idea, a market and competitor analysis followed by the business model for its commercial launch, using the format in your textbook. Your word-limit does not include the title page, any references, and any supporting documentation.

This will be followedby a 1 hour 30-minute, open-book,in-class test.