Marketing Management
Level 4
Marketing Plan
Learning outcome 1: Develop knowledge and understanding of key theories, concepts and models in marketing to guide the development and execution of marketing strategies.
Learning outcome 2: Understand the complexity of competitive environment and discuss is impact on developing effective marketing decisions and marketing strategies in organisations.
Learning outcome 3: Develop the skills to critically analyse marketing situations and problems facing organisations and assess its capacity to adapt to a dynamic and uncertain future.
Learning outcome 4: Develop, recommend and justify, appropriate and actionable marketing strategies and tactics to an organisational scenario.
Your Tasks:
As an independent consultant you are required to choose an organisation and assess the effectiveness of their marketing strategy.
The Topic/title
1. Feel free to discuss possibilities with your lecturer.
2. ‘Describe' means ‘this is what happened', ‘Analyse' means ‘this is why it happened'.
3. Recommendations could relate to the future, or to what others could learn from this situation.
TASK
As an independent consultant you are required to choose an organisation and assess the effectiveness of their marketing strategy.
Analyse their STP strategy, providing and insight into how segmentation, targeting and positioning are currently applied by your chosen organisation.
Examine their marketing mix, focusing on the 4Ps for products and 7Ps for services, that your chosen organisation is currently applying.
Assess their relationship marketing strategy with an emphasis on their current tactics.
Provide recommendations on how your chosen organisation can improve its marketing strategy.
Format:
• A title page, a contents page, an introduction, a main section with sub-sections, and a recommendation, conclusion and references. Clear headings are essential. Relevant sources of information should be cited using the Harvard referencing system.
• Any areas of doubt need to be raised with your lecturer
• Discuss theoretical concepts related to elements of marketing strategy throughout the paper
• Examine the competitive environment in the development of marketing strategies and tactics
• Identify and adapt marketing strategies to internal and external challenges and changes
• Use problem-solving and creative skills to provide suggestions and recommendations to organisations
Word limit:3000
Attachment:- Marketing_Management_Template.rar