MS4UK41O Principles of Marketing - University of West London

Learning outcome 1: Students should be able to find out and state marketing terminology, principles, classifications, theories/concepts and methodologies at an introductory level

Learning outcome 2: Students should be able to refer to and explain in their own words marketing terminology, principles, classifications, theories/concepts and methodologies relating to simple marketing contexts

Intellectual (thinking) skills - able to:

1. Demonstrate knowledge and understanding by giving practical examples of their use in specific simple marketing situations.

2. Analyse simple relationships between businesses and their markets and make judgements about simple marketing issues that affect the operation of businesses

3.
4. Formulate simple marketing solutions to problems concerning businesses and their markets.
C Subject practical skills - able to:

1. Design outline survey methods appropriate to a simple market research scenario

2. Develop simple strategies and tactics appropriate to specific marketing scenarios.

D Key transferable skills - able to

1. Plan and prioritise their learning and assessment activities

2. Express their ideas clearly both verbally and in writing

3. Argue and defend their views both verbally and in writing

Assessment

This assessment is an individual report

In this written report, you are expected to undertake an environmental analysis of an organisation of your choice in the food retail industry making use of the relevant models and frameworks. Your report should identify the current position of the organisations in relation to their competitors and the key issues that is impacting on the said organisation. Please discuss your selected organisation

with your tutor as early as possible to make sure that you are on the right path

The report will provide the highlights of your work. Harvard Style referencing must be used in the body of the report and in the bibliography.

Introduction and Background -The introduction should include among others the following information. The purpose of the report, what the report aims to achieve and the background of the organisation including the mission and vision.

Environmental Analysis (Macro -Micro) - This should include information on internal factors in the company for example, product issues, marketing issues, management issues. The external factors should include among others, Political, Economic, Social, Environmental, Legal, Technological and Competitor Information.

SWOT analysis to summarise the issues in the external and internal analysis. Also discuss the SECONDARY DATA SOURCES used to collect your data in this section

Conclusion and Recommendations- Recommendation should be based on issues being considered as weakness and threats identified in the SWOT analysis