The Business Environment Assessment - Reflective Account Report -

Learning Outcomes -

• Identify and analyse the macro- and micro-environmental influences that affect business organisations today.
• Reflect upon theory on how the forces in the macro environment shape business performance.
• Identify and evaluate strategic tools in the analysis of the internal business environment.
• Communicate central ideas effectively.
• Self-management and self-reflection.

Assessment Details -

Task - Write a reflective essay titled 'Industry analysis and possible adaptations'.

a. Use the PESTLE model and Porter's 5 Forces model to identify and analyse the recent macro and micro-environmental influences affecting the Airlines subsector in the UK economy.

b. Select a firm in the Airlines subsector in the UK and analyse its internal business environment using the value chain model. You should include possible adaptations to firm's internal environment in response to the external business environment.

c. Based on the task 'a' above, reflect on the usefulness of the 5 Forces model in developing your understanding of the external business environment for the Airlines subsector.

Reflective essay should conform to the requirements of an academic essay and should contain the following sections:

- Essay title

- Introduction

- Body with relevant sections/paragraphs

- Conclusion / Reflection

- References

The reflective essay will be marked on the following 5 criteria.

1. Identification and analysis of macro and micro-environmental influences.

2. Analysis of the internal business environment.

3. Reflection on the usefulness of an academic model.

4. Contextualisation of arguments on the relevant sub-sector.

5. Correct use of Harvard referencing and suitable essay structure.

Attachment:- Assignment File.rar