Marketing Masters Level Learning

Learning Outcome 1: Effectively identify and use different research sources to underpin lines of argument.

Learning Outcome 2: Critically analyse relevant evidence from the literature in an effective written form.

Learning Outcome 3: Apply consistent and appropriate referencing and in text citations to demonstrate sound professional and academic practice.

Professional Skills

1.1.1 Identify and interrogate relevant data and literature sources using methods appropriate to level of study and to discipline.

1.1.2 Critique theory in discussion and analysis.

2.1.2 Apply consistent and appropriate referencing and in text citations.

Assignment Details

You are asked to write a critical review of literature on a set topic, which will be introduced to you by your tutor in the dedicated assignment briefing session. To get started, you will be provided with seven journal articles, which you should read. There will be taught sessions devoted to discussing and critiquing these articles, which will be helpful in informing your literature review, but you will need to ensure that you have thoroughly read and understood these articles in order to maximise the benefit you get from these sessions.

In addition, you need to find a minimum of three additional journal articles on the same topic to inform your literature review.

Your critical review of literature should synthesise the literature on your given topic, drawing on these ten articles. You can include more if you wish, but please bear in mind the need for depth of argument - you must ensure that you are critiquing the body of literature and not simply describing work or name-checking articles for the sake of it. The review, which should be no longer than 6 single line spaced sides of A4 (see below for full details), should critically analyse this body of literature to provide a clear appraisal of the topic and how it has been approached in the academic literature.

Attachment:- Marketing Masters Level Learning.rar