MKT4137 Multichannel Marketing Management - Middlesex University

Company - John Lewis (uk)

Report: Students will need to choose a high street retailer and produce a report that critically evaluates its channel strategy and makes recommendations for improvement. Recommendations should focus on the creation/or improvement of an integrated multichannel strategy and should be fully justified on the basis of, for example, market trends and organisational resources (3,000 words).

Important - Use examples of tesco, Walmart and amazon where required.
Check below weightage of mark and work accordingly, most words must be covered in recommendation, depth analysis and framework.

- Presentation, report structure, logical sequencing of discussion grammar, and spelling
- Coverage and appropriate use of theory. Identification of the marketing channels theories/frameworks/tools
- Depth of analysis.Critique of the marketing channels theories/ frameworks/tools and appropriate recommendations
- Originality of the answer
- References

Attachment:- Report Brief.rar