Assessment - Advertising campaign (500 words maximum)

The weather in the UK is never very reliable and as a result many people choose to have holidays abroad during the summer. However, many travel agencies are worried because since Brexit there have been very low levels of sales.

Travel agencies have identified the following reasons that people do not want travel abroad.
• Economic barriers - people are reluctant to spend too much on holidays because they are worried about the rising cost of living and energy bills. They are also worried about the high interest rates which have increased their monthly mortgage payments.
• Cost of living bathers - supermarket prices have risen
significantly, and people are only buying essential items. These do not include travel accessories.
• Information barriers - after Brexit, passport rules have
changed and this makes travelling with a British passport less convenient. Customers are confused about the new passport rules and whether or not their passports are still valid.
• Strike barriers - many workers are striking at the moment, and this can seriously disrupt travel plans. Some airports are very understaffed, and this can cause long delays and cancellations to flights.
• Natural disaster barriers - due to extreme heat, fires and earthquakes in parts of Europe last year, tourists had to be evacuated from some areas. Customer feedback reported a lack of information and protocol.

TASK

Choose a travel agency and prepare two leaflets to send to the customers in its database. The leaflets should include relevant images and text and not exceed 500 words in total. Please provide references. Marks will be awarded for achieving the learning outcomes and your ability to provide two well- designed leaflets.

In your two leaflets, you should highlight:
• Challenges and barriers to effective communication (reasons customers are not travelling abroad).
• Effective strategies for overcoming communication barriers (how to persuade customers to travel abroad).