Unit 17 Digital Marketing - Pearson BTEC Level 3 International Subsidiary Diploma in Business

Learning aim - Develop a digital marketing campaign for a selected product or brand.

Scenario: Your part time employment at the digital marketing agency has been going well and you have taken on more hours over the summer holiday to gain more experience. Before allowing you to work more closely with clients the Managing Director wants to see how well you perform in developing your own digital marketing campaigns. She has asked you to produce a digital marketing campaign for a product or brand of your choice.

Task 1 You are to produce a detailed digital marketing campaign for a new or existing product or brand. The campaign should have digital applications as its focus and the aim is to create brand loyalty.

Make sure you include: objectives, target segmentation, brand personality, resources, testing its effectiveness and how its success can be measured. You should demonstrate how it fits in with the wider promotional and marketing mix.

Review your campaign by justifying your ideas and identifying possible improvements to elicit further brand loyalty.

Attachment:- Digital marketing campaign.rar