Unit 2 Marketing Processes and Planning - Higher National Diploma in Business

Marketing Planning Report

Learning Outcome 1: Explain the role of marketing and how it interrelates with other business units of an organisation.

Learning Outcome 2: Compare ways in which organisations use elements of the marketing mix to achieve overall business objectives.

Learning Outcome 3: Produce a marketing plan for an organisation that meets marketing objectives.

Learning Outcome 4: Develop a media plan to support a marketing campaign for an organisation.

Assignment Brief: You have been employed as a Marketing Manager by a large multinational organisation or a listed company in Hong Kong to investigate the concept of marketing as well as its role within the organisation. Further to this you will have to explore how marketing interrelates with other functions, research the competition andproduce a marketing plan based on your findings.

This will be presented as a report to the Marketing Director and should include the following:

Question 1. Explain the concept of marketing, including the importance of marketing's role in the context of the organisation.

Question 2. An explanation of how marketing influences and interrelates with other functional departments of the organisation.

Question 3. Compare two organisations using the various elements of the marketing mix (i.e. 7Ps). You are required to explain the marketing mix and marketing process that are used to achieve business objectives, relating to the two chosen organisations.

Question 4. Produce a marketing plan that aims to meet the marketing goals and objectives. The marketing plan should include all elements of the marketing mix (i.e. 7Ps), with an action plan and monitoring measures.

Question 5. Produce a media plan that includes recommendations and rationales (e.g. budgetary constraints, objectives of campaign brief) for selected media activities.

Attachment:- Marketing Processes and Planning.rar