Marketing management

Question-

1) Determine how global competition impacts my organization (STARBUCKS)

2) Should the organization(Starbucks)industry continue, expand, or reduce current operations in order to maximize profits? Explain your reasoning.

a) If your answer is to expand: Should the Starbucks industry invest in new plants, equipment, or technologies? Should the organization/industry consider a merger with another organization? Explain your reasoning and explain global competition implications.

b) If your answer is to reduce: Should the Starbucks industry reduce production or shutdown their operations? Explain your reasoning

Posted Date: 3/23/2014 7:40:57 PM | Location : United Kingdom(UK)

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