6MK500 Brand Impact and Popular Culture - University of Derby

Assessment Brief - Theme Board

Learning Outcome 1: Apply a range of branding concepts and techniques to evaluate the nature of popular culture, brand identity, personality, architecture and positioning

Theme Board
Each individual student will submit a recorded presentation of theme board. The theme board should have between 10 (minimum) and 12 (maximum) frames. The theme board should use frameworks and concepts of branding to examine the link between a chosen celebrity and chosen brand.

Assessment Content
The below is a suggested format for your theme board:

Large digital poster format
Broken into 10 to 12 clear frames/sections (each frame is similar to one slide)
Clearly sequence and title your frames
Use the relevant models as indicated in the marking schemes
Feel free to use any relevant models from additional readings
Use a good balance of words, visuals, models and colours, maintaining appropriate brand style

Use a relevant design software to create the theme board such as Canva, PowerPoint... or something else you are familiar with; and PowerPoint to record your presentation.
Plan and sketch out the concept of the theme board first before creating digitally
Think carefully about the models that you want to use
Remember - it is both a creative and an academic expression
Think carefully about the story or journey you want to take your client on, make sure it makes sequential sense

Assessment Brief - Supporting Statement

Learning Outcome 1: Critically analyse the role of brands in celebrity positioning and the quest for popular constructive advantage

Justify your choice of business brand (product or service) as linked with a celebrity brand

Discuss the brand typology link between the business brand and celebrity brand.

Discuss how the business and celebrity brand might influence one specific and defined target segment.

Discuss how the business and celebrity brand personalities relates to a typical individual from the target segment.

Discuss how the business and celebrity brand might project at least two attributes of added value.

Discuss the key business/celebrity brand purpose.

Attachment:- Brand Impact and Popular Culture.rar