BS7114 International Business Strategy with Simulation - Kingston Business School

Assignment - Presentation on simulation game

Assignment Task - The Business Strategy Game (BSG) is a simulation of a competitive business situation. It takes the athletic footwear industry as the setting for the competition between companies operated by the different teams.

The company is managed by making decisions on variables such as advertising budgets, sales targets, production targets, investment in plant and equipment, quality and price issues, online distribution, celebrity endorsement and finance (loans, management of shares). The team's decisions must be submitted online before the designated deadlines. The company's performance will be measured using a number of metrics such as return on equity, earnings per share, stock price credit and image rating.

The presentations will be assessed according to the following criteria:

The extent to which you have considered and reviewed the "process" that was used by the team during the exercise (what as your strategy? How/why did you choose it?).

Your judgments and explanations for the competitive performance of the company.

The persuasiveness of your presentation in terms of demonstrating the nature and extent of both individual and team learning.

The quality of the delivery (e.g. respecting time/word limit, using appropriate voice, conveying confidence and enthusiasm, ensuring all members participate).

Attachment:- International Business Strategy.rar