6MK500 Brand Impact and Popular Culture - University of Derby

Assessment Brief - Supporting Statement

Learning Outcome 1: Critically analyse the role of brands in celebrity positioning and the quest for popular constructive advantage

Justify your choice of business brand (product or service) as linked with a celebrity brand

Discuss the brand typology link between the business brand and celebrity brand.

Discuss how the business and celebrity brand might influence one specific and defined target segment.

Discuss how the business and celebrity brand personalities relates to a typical individual from the target segment.

Discuss how the business and celebrity brand might project at least two attributes of added value.

Discuss the key business/celebrity brand purpose.

Attachment:- Supporting Statement.rar