Introduction to Marketing - University of Suffolk

Assignment task

This assignment involves producing a short report that seeks to develop your understanding and awareness of marketing and its component elements in use of the marketing mix to operate and manage key business objectives. By completing these tasks, you would be demonstrating your knowledge of marketing within a business context and some of the challenges or issues faced by businesses.

Learning outcome 1: Demonstrate an understanding of the marketing mix

Learning outcome 2: Explain how marketing helps business and address challenges in competitive markets

Learning outcome 3: Identity marketing solutions to address a particular business challenge

Learning outcome 4: Describe the impact of globalisation on competitive markets.

Task requirements

Produce a clear and concise report using publicly available materials, journals and the recommended core texts, which addresses the following topics:

1. i. Explain what is meant by Marketing?
ii. Define the extended marketing mix and discuss the considerations an organisation should give for each of the 7Ps. Please use examples to illustrate your points.

2) i. Explain how a business can use marketing to remain competitive? Use SWOT analysis to explain your answer (remember, SW is internal, and OT is external).

3) i. Describe Ansoff's growth matrix.
ii. Explain how Ansoff's matrix can be used to by an organisation to analyse their growth strategies?

4. i. Explain how an organisation can use digital marketing to improve its performance and growth.

Attachment:- Introduction to Marketing.rar