Assessment

Referring to the issues identified in Assessment one, prepare a marketing plan with clear analysis and strategy as to how your organisation would be able to improve their market share and growth. The marketing plan should be medium term from 2022-2025. It is recommended that the following can be followed.

1. Introduction - This could be a summary of the issues identified in A1 to justify the objectives for the marketing plan that you will be demonstrate in your report, what you want to achieve for the company. Therefore, you need to follow the SMART criteria: (Specific: Clear goals. Measurable: profitability. Attainable: describe the result. Realistic: is it doable? Time: By when?

2. Develop the marketing strategy: in this section you provide a strategy to increase market share/growth of the company, you can use Ansoff marketing growth strategy and be as creative as possible.

3. Discuss the marketing Mix: In this section you analyse the company based on the 4Ps.

4. Discuss the customer driven strategy: In this section you need to analysis the segmentation, targeting, positioning and differentiation separately.

5. Conclusion