Understanding Markets and Customers - Leeds Beckett University

Learning Outcome 1: Understand the role and function of marketing and the factors that influence customer behaviour

Learning Outcome 2: Identify the factors and trends in the marketing environment and how they affect marketing approaches

Learning Outcome 3: Understand the elements of the marketing mix and how they are managed to ensure customer satisfaction

Learning Outcome 4: Understand the need for integrating both digital and sustainable approaches within marketing practice

Task
Write a short reflection on WHY your first sit needed re-working and HOW you have improved upon the previous submission.

This should comprise the following:

- An understanding of why the re-work was needed
- Identification of aspects needing re-working
- What you did to improve the first sit
- How you have answered the question the second time around
If you did not submit your first attempt, please use this section to reflect on what you have learnt about marketing, citing examples, through undertaking the module.Estimated word length; 300 words.