MAR046-6 Digital Marketing and Communication
Marketing Plan
Learning outcome 1: Demonstrate the following knowledge and understanding
• Demonstrate a good grasp of the theoretical underpinnings of marketing and its environment, and the strategies and tactics by which these can be channelled towards marketing and management effectiveness in a marketing audit/plan
Learning outcome 2: Demonstrate the following skills and abilities
• Research and critically consider a range of ethical issues in the context of cultural constraints on professional practice, showing that you are cognisant of the complexities of communicating in the 21st century
Assessment: Mercedes-Benz Report
The Digital Marketing Plan Task
Mercedes-Benz(the parent company is called Daimler) are planning to increase their sales in Germanyover the next 12 months, and have asked you to work on a digital marketing plan to help achieve this.
You have been appointed as the Digital Marketing Manager. Your task is to create a marketing plan for Mercedes-Benz (the parent company is called Daimler) to help support the companies' growth objective, with a special focus on the digital considerations to help the company in their decision making processes. You have specifically been asked to consider the following key areas within the marketing plan;
• Project Objectives
• Segmentation/Target Markets/Positioning
• Digital Marketing Mix
• Conclusions
In terms of the content of the Marketing Plan Report, you will be marked on the degree to which you:
• Demonstrate a thorough understanding of the purpose of the exercise.
• Display knowledge of the planning tools and theories involved and an ability to apply them effectively.
• Demonstrate the ability to select critical points, evaluate them and communicate the conclusions effectively.
In terms of overall presentation, you will be marked on the following:-
• Language (Appropriate Language, Grammar, spelling etc.)
• Presentation (Layout, Style, Quality etc.)
Attachment:- Digital Marketing and Communication.rar